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Yes, we can do that for you
From Direct Mail to Integrated Campaigns and Digital Marketing, plus every service in between, ST will roll up our sleeves to develop customized marketing and fundraising programs for your non-profit. You can be confident that you’ve chosen the right agency – we’ve got over 30 years of experience working exclusively in the non-profit sector. You know there’s no ‘one size fits all’ when it comes to thoughtful marketing. So do we. That’s why we’ll take the time to get to know you and your cause. Let’s start the conversation. Contact us.
Creative
Big ideas that bring strategic insights to life…
Branding & Communications
Brands aren’t built overnight. But there is a process to building a brand to ensure donors get a consistent impression wherever they interact with it…
Integrated Campaigns
Mass awareness with Direct Marketing, Social Media, Digital Marketing and Fundraising. Get a bigger bang for your buck by making the most of your media…
It’s not about creative for creative’s sake. It’s about results. It’s about your brand. And it’s about creative that works in any channel regardless of discipline.
The ST Creative Department is led by an award winning integrated creative director who has worked in all media and knows how to build a brand and generate results.
That means, if your requirements demand that an awareness print ad, an email campaign, a microsite, and a billboard are going to get the job done, ST has the creative chops to get it done for you – on time and on budget. Every time.
Need an annual report? Check. A house mailing? Check. Need to re-brand your organization? You name it, ST can help you check it off your list.
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Clicking with donors
Online donations now make up to 8% to 10% of total fundraising income. In 5 years, it’s projected to reach 25%. Are you ready for this incredible opportunity? ST can help.
Yes, we do digital. We have an experienced digital team led by a Director of Digital Marketing known for finding new audiences and new revenue online for leading not-for-profit clients, including Kids Help Phone, Médecins Sans Frontières, Children’s Wish Foundation, Surf Life Saving Foundation, and the Canadian Cancer Society, Ontario Division.
Yes, we’ve helped non-profits create online campaigns that are ROI-positive, generate amazing success with Google AdWords and yes, Social Media Marketing is our middle name. Here’s a complete list. Want details beyond the list? Contact us.
- Online fundraising and advocacy campaigns
- Display advertising: media buys and banner development
- Virtual catalogues
- Facebook strategy, custom tabs and ads
- Email marketing
- Google & YouTube Grants setup and management
- Branded online fundraising campaigns for 3rd party events
- Website strategy, design and development
- Online communications audits
- Mobile marketing and fundraising
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Motivate donors to respond
Direct Response gives supporters a direct line to your cause. ST makes it easy for you to reach out online, on the phone, and of course by mail. And we’ll help you open up all of those channels for your donors and prospects too.
ST is well-known and respected for Direct Mail. In fact, Steve Thomas pioneered many of the successful techniques Canadian non-profits use today. Direct Mail delivers your mission into the mailboxes – and the hearts – of your audience. After getting to know your cause inside out, ST will tailor a Direct Mail program that could involve any or all of the following elements:
- House mailings
- Acquisition campaigns
- Legacy appeals
- Intermediate giving campaigns
- Dedicated monthly packs
- Lottery appeals
- Donor upgrade packages
- Donor welcome kits
- Thank you letters (Never underestimate the power of a sincere, personalized thank you!)
To maximize the impact of your Direct Mail appeal, ST will design complementary email appeals, microsites, and telemarketing campaigns. ST has the resources and the know-how to apply all of our direct marketing expertise to all relevant channels, because wherever your donors are, that’s where we’ll be. Contact us to find out more.
List Management
Find the right donors
Getting more donors, finding new ones and making magic of your existing file – regardless of channel. That’s what the ST List Department does for non-profits, big and small. We’ll manage your list by keeping detailed records of list transactions (exchanges and rentals) and overseeing requests for trades and renting other lists, including email lists. You can count on expert advice steering you to the best lists, right down to the postal code, so that you meet (and hopefully exceed) your objectives every time. Find out more!
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Connect emotionally and intelligently with donors
Brands are built over time. But if you’re a national organization with multiple chapters or a small non-profit lacking resources, chances are, your brand is not being conveyed in its best light.
A strong brand can often be what differentiates you from your competitors. A consistent, well-thought-out brand, with attributes that truly define your organization, can make all the difference in how your donors connect to you emotionally, and whether they stay with you for the long haul.
The ST Brand Essence process uncovers what’s true about your brand on its best day, why your cause resonates with your most loyal donors and ensures that it’s brought to life across all of your communication materials, fundraising and marketing campaigns consistently.
From logo design and brand guidelines to annual reports and more, ST can bring out the best in your existing brand or develop and build a new brand that will connect emotionally and intelligently with your best donors. Find out more.
Contact us.
Reach donors wherever they are
Integration. Sounds like another buzzword to us. What does it really mean anyway?
At the end of the day, an integrated campaign takes one strategic, creative idea and applies it to different channels, respecting that channel for the job it’s meant to do. It’s about consistency. It’s about being where your donor is – communicating with them in a way that suits them, and offering them choice in how they want to communicate with you.
It takes a comprehensive understanding of all media, creative, strategy, production and data to bring an integrated campaign to life. Good thing ST has the success stories to prove that you’ve come to the right place. Contact us to find out more.
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Every file tells a story
As fundraising becomes more and more competitive, fundraisers are realizing that they must know more about their databases in order to compete. We hear the same questions all the time: How has our program been doing? Are we growing, shrinking or just marking time? Which of our donors are the most valuable? Where should we be concentrating our energies in order to get the most out of our program? A formal database audit will begin to answer all of these questions and more.
Get more out of your fundraising database.
A formal database audit will help you:
- Evaluate past performance
- Discover significant trends in donor base composition
- Uncover trends that threaten to erode future value
- Identify opportunities for acquisition and re-solicitation
- Plan for the future
- Set reasonable goals and evaluate progress toward those goals
ST has performed fundraising audits for some of the most successful fundraisers in the country, helping them evaluate the past and plan for the future, resulting in significant gains in fundraising performance. Find out how Neil can spin gold out of your data. Call 416 690-8801 ext 229 or Email us.
