Stephen Thomas: Marketing for a Better World

Paula Attfield
Vice-President
Ext. 235

As Vice-President, Paula is responsible for client services (keeping our clients happy!) as well as the behind-the-scenes operations of the agency.

Holding true to her passion for social justice, Paula continues her involvement in marketing and fundraising efforts for many not-for-profits. She continues her work with such ST clients as Surf Life Saving Foundation (Australia), Canadian Cancer Society, Ontario Division, and the New Democratic Party, among others.

Paula has crafted multi-channel direct response strategies for non-profits that include the integration of digital and online media, direct mail, and telephone. She has also helped develop the budgets that accompany these strategies.

Paula has also taken her love for the online world into the Social Media realm where she's an advocate for not-for-profits and all things fundraising and marketing. You can find her on Twitter @Paula_Attfield.

Paula is a long-time member of the Association of Fundraising Professionals and is currently serving on the Education Committee for the AFP Greater Toronto Chapter Congress 2010. Paula also proudly serves on the board of Cambodian Restoration Projects (a fledgling charity helping Cambodians create sustainable rural life).