Stephen Thomas: Marketing for a Better World

Helen Kahlon
Director, Production Department
Ext. 222


Helen Kahlon's experience as a direct mail marketer spans half the world. The intensely competitive Asian market was her first training ground, where she began her career over 25 years ago.

She was first a subscription manager and then promotions manager at the Asia Pacific head office of Business International (now Economist Intelligence Unit), a management consulting, research, and publishing company. 

Before moving to Canada in 1989, Helen was marketing manager at the Asia Pacific headquarters of the International Airline Passengers' Association (IAPA), a frequent flyer club for business travellers. Helen's responsibilities included planning, budgeting, and implementing direct mail campaigns, public relations, advertising sales, and new business development.

Helen joined Stephen Thomas as production manager in 1989 and was promoted to production director in 1990. Helen and her team manage on average ten million packages a year.

Helen has shared some of her secrets with other direct marketers at professional conferences.  She’s also been a guest speaker at The Humber Institute of Applied Technology and Advanced Learning.