Stephen Thomas http://www.stephenthomas.ca Marketing for a better world Wed, 15 Feb 2012 14:43:19 +0000 http://backend.userland.com/rss092 en Go ask your mother… Let’s say you’re a fundraiser in her/his early thirties. Your mother would be in her late fifties then, or more. And your grandmother in her seventies or eighties in all probability.

How much do you know about the worldview… Continue reading →

Continue reading →]]> http://www.stephenthomas.ca/ask-mother/ Innovate or Die I love my BlackBerry. If I misplace it even for a minute, my heart starts to palpitate and I start to sweat.

However, lately I’ve been unfaithful.

I’ve started eyeing other people’s iPhones. With hundreds of cool apps,… Continue reading →

Continue reading →]]> http://www.stephenthomas.ca/innovate-die/ What are you doing for the holidays? It’s that time of year again! Snowflakes, jingle bells, and the prospect of a fresh start in the new year. And with all of that, both charities and donors have giving on their minds.

The holidays are a busy time… Continue reading →

Continue reading →]]> http://www.stephenthomas.ca/doing-holidays/ Excellence in Fundraising Excerpt In 2010, my friend and fellow fundraiser Guy Mallabone asked me to contribute to his book, Excellence in Fundraising in Canada, the Definitive Resource for Canadian Fundraisers. The book includes chapters from 22 of Canada’s… Continue reading →

Continue reading →]]> http://www.stephenthomas.ca/excellence-fundraising-excerpt/ How to engage millennials The time has come to find ways to engage younger supporters between the ages 18 and 27. Research has proven that they simply do not respond to the same stimuli as their parents and grandparents. More importantly, you must understand… Continue reading →

Continue reading →]]> http://www.stephenthomas.ca/engage-millennials/ Digital Story Telling: Lessons from AJ Leon at IFC2011 I’m back at my desk after a great week in Holland attending the International Fundraising Congress.

Imagine spending 4 days with a 1,000 fundraisers from around the world, all working to make the world… Continue reading →

Continue reading →]]> http://www.stephenthomas.ca/digital-story-telling/ D3 Inspiration I had the privilege of attending the AFP’s inaugural D3 one-day conference this year.  The conference was intended for senior fundraisers and CEOs of not-for-profit organizations. The morning consisted of 20-minute TED-like presentations and the afternoon was mostly taken up by… Continue reading →

Continue reading →]]> http://www.stephenthomas.ca/d3-inspiration/ Mo Davies Every year during AFP Toronto Congress we celebrate Philanthropy Day with an awards luncheon.  Over the years it’s grown tremendously.  Now over 1,000 people gather to honour the Philanthropist, Volunteer, Fundraising Professional, Corporation, Foundation and Young Philanthropist of the year.

There is… Continue reading →

Continue reading →]]> http://www.stephenthomas.ca/mo-davies/ Charities need to get out of the way of their stories If you think your charity’s greatest assets can be found on a balance sheet, or sitting in a corner office, you’d be wrong. You have no greater asset than the stories you’re able to tell, or even better, the stories… Continue reading →

Continue reading →]]> http://www.stephenthomas.ca/charities-get-out-of-the-way/ A Memorial to Jack Layton My friends, love is better than anger. Hope is better than fear. Optimism is better than despair. So let us be loving, hopeful and optimistic. And we’ll change the world.
Jack Layton, 1950-2011.

Click here to express your condolences.

Continue reading →]]> http://www.stephenthomas.ca/memorial-jack-layton/