It’s that time of year again! Snowflakes, jingle bells, and the prospect of a fresh start in the new year. And with all of that, both charities and donors have giving on their minds.

The holidays are a busy time of year for giving, both online and offline. Did you know that about 40% of all donations made online are made in December?

Why? Because we’re in the mood for giving. All that time by the fireplace, hot cocoa in hand and family around us is not for nothing. It reminds many of us of how lucky we are to have all that we have.

On the one hand, the commercial sector is promoting material gifts for the ones we love. But what are charities and non-profits doing? Hopefully, you’re reminding your donors how important this time of year is to those in need and how important it is to give. And, hopefully, you’re telling compelling beneficiary or donor stories that capitalize on the emotion of the season and extend an impossible-to-refuse ask.

At this extremely busy time of year, why not make it as easy as possible for your donors to give? Ramping up your online initiatives with the right revenue-driving strategy is a great place to start.

Have you thought about how you’re going to make that final year-end appeal? Go digital this holiday by customizing your donate page. Setup a mini-campaign on Facebook and Twitter. Email your donors and ask them to make an online donation before December 31st.

You might think it’s too late to ask, but if the cause is relevant and the need is great, then now – during the holidays – is the best possible time.

Digital isn’t just the quick fix, one-off answer to your year-end fundraising. It can be a sustainable model for raising money now and well into the New Year. If you want to learn more, then let’s chat.

‘Tis the season for Digital. Happy Holiday Fundraising!