Thoughts about the future from Tony Elischer’s Futurology Session

Make your charity part of someone’s everyday life.

Spend more time on donor conservation.

Conservation thinking: Measure by Long Term Value and Loyalty.

20 percent of people will leave a 5 min clip after 10 second. By 30 seconds. 33 percent have gone and by 60 percent, 44 percent have gone.

If it ain’t broke don’t fix it?
If it ain’t broke, you’re not looking hard enough.

If you ask your donors for their thought, listen and do want they tell you.

Find out what Haul Vlogs are then use it as inspiration to do something brilliant.

Single channel is dead. Must mix them.
We’re multichannel. We’re multi-taskers.
Hit different senses.

Rather than going conventional channels, go from digital to conventional.

Access is the new oxygen: we have to be open 24/7/365.

Donors expect sound and vision.

Passion Panels: starbucks’ best evangelists are customers who advise them. Why can’t charities?

Reinvent Strategy. Think about:
Truth of current situation
What are your assertions
What are the alternatives
What are your people going to do
What kind of money is it going to take

Have you donated to your own charity?

Is there Charity fatigue? It’s our fault if there is. There’s no such thing as Donor Fatigue.

Don’t be afraid of failure. What would you do if you knew you couldn’t fail? Fear of failure is not a reason to not do something.

Brand is more important than ever.
Essence of your brand x expression of your brand x the experience of your brand = your brand. Make it simple. Make it clear, concise

What is still hot:
Donor get donor
Peer to peer
Digital
High net worth people
Lottery

What’s warming up:
Middle donors
Mobile Giving (next year is the year for mobile giving)
Gmarketing: Guerilla Marketing!!!

Bonus: check out ijustmadelove.com