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Direct marketing continues to be a vital income-generating tool for most successful not-for-profit organizations. Despite emerging new technologies and shifting demographics, DM remains the channel of choice for a significant segment of donors – and DM directly connects to Planned Giving opportunities among older donors. The key for managing a profitable DM campaign? Focus on the quality, not the quantity of your list, target donors wisely, provide them with first-class service and increase efficiencies. At Stephen Thomas we embrace the changing reality of the DM environment. To see some examples of our work click here. The proper list is integral to the success of any DM campaign. Visit the List Services page for more information on Stephen Thomas' expertise in this area. “Maximize the best, continue to test” NEIL GALLAIFORD, PRESIDENT & CEO
For more information about Stephen Thomas' Direct Marketing services contact:
Paula Attfield Vice-President Ext. 235 [spam-blocked email address]
Direct Marketing Case Studies Alberta Cancer Foundation Canadian Cancer Society - Ontario Division Canadian Olympic Committee Surf Life Saving Foundation Unicef Canada University College Toronto