Comments for Stephen Thomas

Comment on Go ask your mother… by Graham Knope

Graham Knope — Fri, 17 Feb 2012 14:12:33 +0000

Brilliant Steve. I appreciate your insight. We all need to keep this top of mind – both on the agency side as well as the client side. The same thoughtful strategy applies to TV creative too. “She”, our donor, is much older than most people (Ok – not you and I Steve) who work in this industry.

The other challenge we face is not allowing our creative messages to get too “safe”. We need to courageously risk making people feel uncomfortable to touch their hearts and generate a strong response. Safe creative directed at the wrong demo is definitely going to diminish results.

Comment on Go ask your mother… by Morley Thomas

Morley Thomas — Thu, 16 Feb 2012 18:52:59 +0000

Very good analysis. However, mothers often give advice without being asked and nine times outof ten we do not take it. But maintain relations and ask about family history and old social beliefs. You may not use this informatioin right now but it shouod be interesting and might be useful some day. Remember the old saying “There is nothing new in this world.” mt

Comment on Innovate or Die by Bob Penner

Bob Penner — Wed, 15 Feb 2012 17:18:58 +0000

Good post Paula. I’d like to see at lot more innovations out there, too. An “Innovation Budget” is a great idea. But I have to point out you could have also have written “Innovate too fast, too much and you could die too.” and I’ve seen, as I’m sure you have, al lot of fad chasing and dumping proven techniques for experimental ones, and so on. As often the case, the right balance is the key.

Comment on My Top 5 Fundraising Blogs by Jeannetta Sienko

Jeannetta Sienko — Wed, 15 Feb 2012 12:33:09 +0000

Many thanks for an incredible post, can see your others topics. i appreciate your notions on this, I experienced a bit thump by this post. Merit again! You make a great moment. Has excellent data here. I feel if more people consideration for it like that, they’d have got a better time have the suspend ofing the matter.

Comment on Innovate or Die by Paula Attfield

Paula Attfield — Fri, 03 Feb 2012 16:39:36 +0000

Thanks so much Paul. And great point about making an informed leap of faith!

Comment on Innovate or Die by Paul de Gregorio

Paul de Gregorio — Thu, 02 Feb 2012 21:56:14 +0000

Great post.

I was taught early in my fundraising career not to fear failure and to make sure that I learnt from every below par campaign.

Being risk averse is no bad thing, not trying anything new probably is. Trying new things and the occasional informed leap of faith makes us push the boundaries and is a lot more fun!

Comment on My Top 5 Fundraising Blogs by Mauro Leipert

Mauro Leipert — Sat, 28 Jan 2012 17:00:03 +0000

An incredibly nice blog you now have here. I like your typing style and it’s very informative posts, I will come back here again!

Comment on Great Visual Fundraising: The Girl Effect by Chieko

Chieko — Wed, 25 Jan 2012 14:05:05 +0000

Nice post mate.

Comment on My Top 5 Fundraising Blogs by fitness

fitness — Thu, 05 Jan 2012 15:37:31 +0000

Really insightful info,thanks!

Comment on My Top 5 Fundraising Blogs by Jewell Kristan

Jewell Kristan — Tue, 03 Jan 2012 13:30:02 +0000

Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but other than that, this is wonderful blog. A fantastic read. I will certainly be back.