I am passionate about all things digital; the latest trends, best practices, how the digital space is evolving, and what the next big thing will be. And, just like you probably do, I too love a great YouTube video! But more than anything, I’m actually concerned with getting results! I look for inspiration everywhere – both in the commercial and nonprofit sectors, in Canada and abroad. From the time I started my career in the nonprofit sector, I was always intrigued by what was going on online. Armed with an MBA, I transitioned to working in the digital space since the big boom and subsequent bust. My digital career trajectory has included working for a startup.com (complete with pool table, rollerblades amok in the office, and a fully stocked beer fridge; after many incarnations, I’m proud to say my good old startup.com is still alive!), a Fortune 100 company, and now ST – guiding digital projects from emails and online campaigns, to website development, search marketing campaigns and more, all for a good cause. I’m thrilled to be here! My blog contains tips and tricks on getting the most out of your online fundraising / marketing program. I hope you find it useful. And since we’re now all conversant in Web 2.0, please share your thoughts so we can dialogue together in this brave new online world.
I was driving in mid-town Toronto this past weekend and was struck by the message on a Re/Max Realty billboard: “Does your house need a QR code?”
Now, either QR codes have jumped the shark (if even your house needs… Continue reading →
First, let’s be clear. Integration is a buzzword and, by itself, it could refer to just about anything – systems integration, social integration, CRM integration, I am sure there’s much more! What I think we all really mean
It’s becoming increasingly hard to keep up with the changes in the digital space. What’s new? What’s working? What isn’t? And, everyone’s got a different opinion! Heck, if I’m feeling it, I’ll bet you are too
Maybe ‘hate’ is too strong a word, but Steve Jobs is certainly making it difficult for non-profits
Tony Elischer’s opening plenary of the IFC, celebrating 30 years of this conference, said it best – that everybody walks away with 1 thing in common – inspiration!
So, here’s a little inspiration I’d like to share with you, from… Continue reading →
Wait for it – here it is: The secret to Facebook and YouTube is:
Give your audience the REAL you. Not some pretty, sanitized, press-release version of your organization, but the behind-the-scenes, gritty and authentically compelling side of Medecins… Continue reading →
This afternoon, I participated in session 1 of ‘Taking Digital to the Next Level – Cutting Edge Techniques.’ Despite the cliche-filled title (know that I find the phrase ‘the next level’ entirely meaningless and have succeeded at banning it from… Continue reading →
Since the early 1990’s when AOL’s ‘You’ve got mail’ hit the mainstream, marketers have embraced email as the number one way to foster direct, one-to-one communications with customers and prospective customers online.
In fact, in an eMarketer report last November,… Continue reading →
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