Bryan Tenenhouse has been a blogger for years and loves giving his two cents on fundraising, marketing, advertising, and creative. Bryan has over 20 years experience as a copywriter and Creative Director at respected international advertising agencies. He has produced award-winning television and radio commercials, print ads, outdoor billboards, direct mail, online campaigns, integrated campaigns and everything in between, and brings a fresh perspective to our sector and the ST blog.
The time has come to find ways to engage younger supporters between the ages 18 and 27. Research has proven that they simply do not respond to the same stimuli as their parents and grandparents. More importantly, you must understand… Continue reading →
Before you consider launching an integrated marketing and fundraising campaign, there are some important factors to think about before you spend any money
Yesterday was one of those days when you hear someone who makes so much sense it’s like having cold water thrown on you, rousing you from a light nap
Thoughts about the future from Tony Elischer’s Futurology Session
Make your charity part of someone’s everyday life.
Spend more time on donor conservation.
Conservation thinking: Measure by Long Term Value and Loyalty.
20 percent of people will leave a… Continue reading →
Today was a great day in Amsterdam at the IFC Conference.
I finished Day 2 of the Master Class on Major Giving and really enjoyed it. It’s just fascinating to meet and brainstorm with people from the other side of… Continue reading →
After flying all night and landing in Amsterdam yesterday morning, I spent the day hobbling around the cobblestone streets of Amsterdam on my (now 2 1/2 month old) broken left foot
Back in 1993 I was a copywriter at Wunderman, a direct marketing agency. It was founded by Lester Wunderman (the man who coined the term “direct marketing”) and then owned by parent company Young & Rubicam, the global advertising agency.… Continue reading →
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