The Canadian Diabetes Association (CDA) and Stephen Thomas were recently featured on Marketing Online for CDA’s newly-launched youth awareness campaign, featuring TV spots that ran on MTV and on pre-roll before MTV shows online at MTV.ca, digital ads, and a custom microsite. Mapy Villaudy, executive director, marketing and fund development at CDA, gives her take on talking to youth from a non-profit perspective. Click here to read the full article.

Marketing Magazine - November 2011