In October 2010, Malcolm Gladwell wrote in The New York Times of his skepticism of social media tools and their power to effect social change. I blogged about this
For the past 30 years, ST has worked exclusively with charities and non-profits. Name any Canadian charity, and I bet you can connect it to Stephen Thomas in 2 to 3 degrees of separation, if not 1.
As an agency… Continue reading →
Isn’t that what everyone keeps on saying? If you’re in the Direct Mail space, then naysayers tell you it’s a dying channel. If you’re in the Digital Marketing space, then you’re told email has become passé.
ROI. Return on Investment. Anyone in business knows this phrase.
The question of the day is: How do non-profit organizations measure ROI in the context of Social Media?
First, let’s be clear. Integration is a buzzword and, by itself, it could refer to just about anything – systems integration, social integration, CRM integration, I am sure there’s much more! What I think we all really mean
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